oiê!
I'm a senior creative copywriter currently living in Rio de Janeiro, writing copy for globo at Brand & Communication Team and I'm also the author of a children’s book called “As Relíquias do Sertão – o gibão do tempo”, which happens to be my very first book. Even if you’re not a kid or don’t speak Portuguese, you can still check out the beautiful book cover and the ratings at Amazon.com.
For the past years I’ve taken part in a few projects whose teams and results make me really proud.
One of them is Jornal Nacional’s Press Freedom Day activation. We started one of the most watched newscasts in the world in total silence: no “good evening” or greetings and no headlines. It was a 60-second-long moment during which the hosts – two of the most important journalists in Brazil – were live, but not saying a word. Odd? Yes. Odd enough to catch the attention of the whole country. More than 98 million people engaged in the conversation about this initiative and the hashtag #JornalNacional was on Twitter’s trending topics for over 3 hours.
Still in the world of journalism, we show the human side of journalists from globo, who faced the Covid-19 pandemic, with an exciting campaign using real audio messages shared with their relatives during 2020.
Worthy of a debut in the program with the highest audience in Brazil: Jornal Nacional.
Here's another gig I worked on for the g1 app, the most important news portal in Brazil, which allowed us to use humor to talk about serious stuff. That's unusual around here. They are three very playful films of everyday situations, take a look: water crisis, climate change and flat Earth.
You can tell that journalism is my main client, right? But now, let's move on from news to education.
This one was for Canal Futura, the biggest education channel in Brazil. For the past 25 years, Futura used artistic productions to bring knowledge to people. But how could we show that art can really change our minds? By using our head to create real art, of course!
Oh, before you go on, you need to know this:
I won a gold medal at the Rio 2016 Olympic Games.
Yeah...
Well, almost.
It's that the Bradesco bank was top of mind among the sponsoring brands of the Olympic Games, thanks to the campaign we did before and during the Games. That's gold, right? The project began with the search for torchbearers, then a relay webseries all over the country, and lastly the digital content with athletes and fans during the Olympics.
Speaking of sports, there's also health. In the fight against childhood obesity, we have created a magic straw for the Sabará hospital. It changes color to alert parents and children when a drink has too much sugar in it.
Finally, one more invention. Not mine this time. But Intel’s, that wanted to launch its new 2-in-1 computer processors. Our part was to create an influencer duel to surprise their fans by doing things they never imagined.
So, what do you think?
Hit me up :) I'd love to have your feedback.